Like the scientists have foretold, life of modern people goes in the post-industrial epoch when information rules the world. The Internet is certainly one of the main sources of information at present. News coverage has increased by several times with the introduction of social networking sites - the most popular resources. The secret of their popularity is in multi-functionality, but communication comes out on top even in the virtual reality. It can be not only personal, but also wide-scale – it is not by chance that groups and communalities have been among the first sections of such websites.
The Kirillo-Belozersky Museum-Reserve found its place in the social networking sites long ago. Today information in the museum groups in “Vkontakte”, “Odnoklassniki”, on the pages of “Facebook”, in “Twitter” and “Live Journal” are constantly updated. Among subscribers and friends of the museum, you can find famous figures of culture and art of Russia, as well as pages of our colleagues – the largest Russian and foreign museums, such as the State Historical Museum, the Museum of History of Religion and the British Museum.
The Kirillo-Belozersky Museum-Reserve has been registered in the other popular service “Instagram” under the name of kirmuseum recently. It already has subscribers there. It is planned to make this resource one more assistant of the museum website like the other social networking sites concerning news coverage.